Guidelines and policies
Effective AI content guidelines balance innovation with control. We help you create frameworks that enable your teams to work confidently with AI while maintaining the quality and compliance standards your organisation requires.
Why you need AI content guidelines and policies
Generative AI is changing how we create, refine and manage content. Without clear guidance, teams risk inconsistency, inefficiency and compliance issues.
We help you:
- Define what your organisation says and how it says it
- Identify and mitigate risks in your content practices
- Improve content quality, consistency and accountability
A collaborative approach
Most projects include:
- Interviews with key stakeholders and co-creation workshops
- Iterative reviews and feedback
- A clear plan for implementation and measurement
Every guideline is created for usability and impact. You’ll know whether it’s working and how to improve it.
We have a collaborative approach to creating policies and guidelines. You'll generally have a series of interviews and workshops, and ample time for review.
Types of guidelines and policies
Start with understanding the (changing) risks of GenAI
A risk-based approach gives a balance to the opportunities you have identified for AI in your content ecosystem. It gives your content policies and processes a solid, evidence-based foundation.
We use your organisation’s risk frameworks or draw on established risk management frameworks and tools. We work with you to identify risks, map controls to risk categories, and work out how to treat each risk.
GenAI content policies give clarity and scope
Content policies tell what you’ll talk or write about, and the principles and guides you’ll follow. They are particularly important at this point, when AI is changing how we need to think about how content is created, refined, managed, and deleted.
There are already many excellent precedents for GenAI content policies we can draw on. We also make sure that the outcomes of our risk management exercise is considered. We build in times for feedback loops and iterations.
Making your content and brand consistent and coherent
We create, refine and review your:
- Brand guidelines
- Tone of voice guidelines
- Terminology guides
- Copy style guidelines
We make sure that checks on these guidelines are built into your content policy.
Making things work
We develop:
- Step-by-step workflow maps for different content types
- Quality assurance checklists and approval criteria
- AI prompting guides and template libraries
- Content brief templates and success definitions
These resources ensure your team can implement guidelines consistently, regardless of their AI experience level.
