With this course, you can get to grips with the theory and practice of accessible writing.  The course is framed by the Web Content Accessibility Guidelines (WCAG) and the Plain Language ISO standard.

What you’ll learn

The accessibility framework for content

The various regulations and standards for accessibility can be intimidating. The first session is a no-nonsense introduction to the most important principles of the Web

Content Accessibility Guidelines (WCAG) and the Plain Language ISO standard. We also look at specific laws and regulations in your country, region or industry.

Writing rules and guidelines

In the second session, we go through the most relevant and important guidelines involving content. We have hand-picked the guidelines that most often apply, but we tailor this section to your needs.

• WCAG guidance on ‘’Clear words’’
• Heading hierarchy, content and syntax
• Sentences: active voice, sentence length, and sentence complexity
• Using negative words properly
• When to use contractions
• How to write and structure bullet points
• How to use links
• Basics of how to write for localisation
• Inclusive writing accessibility guidelines

Writing for product microcopy: UX Writing guidelines

This session is relevant if you are writing microcopy for a digital app. It’s often enjoyed by UX Designers who might have to do some writing as part of their role. We cover:

• Forms: How to write clear field labels, placeholder text and error messages
• How to write clear support messages
• How to write clear error messages
• How (and when) to write alternative text

How AI can help

In the final session, we look at quick and easy ways to use AI to help you.