Guidelines and policies
You’ll need guidelines and templates to implement your plan cleanly across your organisation.
Sometimes guidelines are broad; other times, they need to be more prescriptive. We can help you to decide what guidelines you need, and how they should look and feel to their users.
With every guideline, we work with you to create a measurement plan. So you will be clear whether the guideline is working or not, and how you can improve its impact.
We have a collaborative approach to creating policies and guidelines. You'll generally have a series of interviews and workshops, and ample time for review.
Content policies
Content policies tell what you’ll talk or write about, and the overall principles and guides you’ll follow. They are particularly important at this point, when AI is changing how we need to think about how content is created, refined, managed, and deleted.
We generally start by identifying risks so that we can ensure the policies cover them. We then go through a collaborative process, involving workshops, interviews, and review sessions. Our final content policies include guidance on feedback loops, and regular revisions
Identifying risks and opportunities should be the foundation of your content policy.
Content guidelines for your brand and language
Content guidelines help your content become consistent and coherent. consistent. We create:
- Brand guidelines
- Tone of voice guidelines
- Terminology guides
- Copy style guidelines
Content guidelines are the mainstay of content design. Now, they need to be adapted to the new context of generative AI.
Content process guidelines and tools
Without clear processes for creating and managing your content, you won’t be able to keep your standards high. We create:
- Content templates
- Content Definitions of Done
- Workflow guidelines
- AI prompt guidelines and templates
Process guidelines tell your teams how to work, get sign-offs, refine, and quality check your content. They include tools such as templates, checklists, and prompting guides.
