Writing to customers (B2C)

Artificial intelligence has opened the floodgates for bland and generic content. Now businesses need to work harder than ever to cut through the noise and connect with their audiences. Here are examples of the types of writing we do for business-to-consumer:

• Insurance communications that are clear, aligned to brand, and compliant
• Onboarding communications that drive positive engagement
• Financial communications that help people make good decisions about money
• Sales content that improves take-up
• Thought leadership that’s findable and tailored to the audience
• Privacy policies and contracts that are legally reliable, and clear to readers
• Content for chatbots 

 Most of our work centres on the financial and tech industries, but have also worked for government, charities and NGOs. 

Writing to businesses (B2B)

The B2B side of our practice brings experience in creating stories and messages that persuade and inspire buyers, decision-makers and influencers . We provide content creation, strategy and writing services to financial services and ICT brands from dynamic fintech startups and SaaS firms through to large multinational business and technology consulting groups. 

Examples of our work include:

• Content marketing strategy for B2B buyer journeys
• Press releases and opinion articles for media 
• Blog posts 
• White papers 
• Point of view (POV) articles 
• AI explainability

Writing to train AI models

If you need AI training content, we can help. We can also help you with prompt engineering, if necessary.