Plain language and tone, scaled with AI
If you work in financial services or any other sector with high-stakes content, your content team faces more challenges than ever before: increased regulations, more competition and tighter budgets. Plus there are the opportunities and risks of AI, which create fundamental changes in how content teams work.
All sound too much? We’re here to help.
From plan to publish, we'll guide your content
Generate content safely
Though there are benefits, AI can expose your business to risk, from misinformation to personal data leaks. Through a series of facilitations, we identify which risks you’re exposed to, and how to mitigate them. We draft a clear content policy to entrench good practices across teams.
Keep consistent with a prompting system
Using AI for content can play havoc with content consistency. Let’s create a modular prompting system that you and your team can use to generate clear, on-brand messages. We can train all staff in how to use prompts effectively to save time and maintain quality.
Make workflows more efficient
Automation vs human-in-the-loop? Marketing content isn’t the same as legal or product content, so workflows need to be carefully defined for each content type and through each stage of the content lifecycle.
Change legalese into user experience
Small print is no longer acceptable. We use ISO 24451-2 as our gold standard. We work with your legal team to make your terms and conditions inviting and relevant as well as clear.
Never forget creativity in writing
We rewrite high-stakes content to meet ISO 24495-1 and Web Content Accessibility Guidelines (WCAG). We don’t stop there: we introduce brand voice into all your documents, offline and online. We offer creativity and surprises to your teams.
Forge a culture of user-focus
Content is culture: we tackle culture change through engagement and knowledge-sharing. Our facilitations build consensus across teams. Our training programmes cover plain language, tone, prompting and other skills.
Why Narratology
Our deliverables are rigorous and professional but we enjoy collaborating just as much as doing the work. We work well with communications, UX, legal, product and brand teams. As a small agency, we are fun to work with and affordable too.
With a positive, can-do approach, we make any project possible.
Contact us
info@narratology.co.uk | Phone: +44 7523 571 803