AI writing for content and comms teams
Your teams are expected to use AI tools but most don’t feel confident doing so. The result? Risky content, generic tone, and confusion about how (or whether) to trust the output.
Write faster while maintaining quality
This training is built for people whose day-to-day job involves writing, editing, or reviewing content, and who want to use AI tools like ChatGPT without compromising on clarity, safety or quality.
Who these courses are for
- Communications teams
- Content teams
- Internal comms and employee engagement team
- Policy writers and content reviewers
- Anyone writing public-facing or internal guidance
We customise these courses to your needs
Prompts and writing helpers
Learn the anatomy of a prompt, and how to structure your prompts in Claude or a custom GPT
Create writing guidelines
Use AI to identify your brand and create your writing guidelines, from a simple style sheet to a guide to your voice and tone
AI and plain language
Explore how to use AI tools to write in plain language, including all aspects of ISO 24495-1
Build a GenAI content policy
Learn how to build a risk management framework as a basis for a policy for using generative AI to create content in your organisation
AI for voice and tone
Find the linguistic rules that align with your brand voice, and how it varies with context
Keep a human at the helm
Create a workflow that keeps your team in control of your content, with checkpoints and hands-on quality checking
