Frances Gordon
Director of Narratology
Financially focused content strategist and plain-language consultant
Frances Gordon is a UK-based content strategist and plain-language consultant specialising in financial services. She helps organisations make complex information clear and accessible, from payments to investment and insurance. Her experience spans Southern Africa, the UK and many countries in between.
Through Narratology, Frances provides content strategy, UX writing, plain-language training and guidance on AI-assisted writing. She has trained thousands of legal and business professionals and led the development of an AI-enabled plain-language assessment tool.
Frances is UK Ambassador for PLAIN, the international plain-language association, and contributes to international plain-language standards through the British Standards Institution.
Specialties
Plain language (ISO 24495-1) · Financial services content strategy · FCA & Consumer Duty content alignment · Accessibility (WCAG 2.2, EUA) · Regulated content design · Legal content simplification · GenAI content risk management · Training and governance frameworks · UX writing for finance