Content marketing
We offer various courses useful to content marketing professionals, or those that want to add this practice to their skillset. They are suitable for:
- Small or medium-sized businesses that want use content to get more customers or increase engagement
- Content and communication teams, either starting out in content marketing or wanting a refresh
- Marketing leaders who want to add content marketing to the mix
- Charities or non-governmental organisations that want to increase their reach
We offer these courses:
We offer our courses in-house to organisations.
Foundations in content marketing strategy
In this training, delegates learn how to create a content marketing strategy that will help them to reach their business and brand objectives in the most efficient way. Modules include:
- Defining goals and objectives
- Planning your content initiatives
- Assessing outcomes and refining your strategy
- Using AI and other digital tools for each step
Foundations in content marketing
Length: 7 hours
Venue: Face to face or remote
Cost: Priced per group of 5 to 20 delegates
Data storytelling
This workshop shows delegates how to generate insights from data and then craft compelling stories out of their insights. The workshop is usually six hours of live time, plus three hours for assignments. Where possible, we use examples from your business to look at:
- The difference between data, findings and insights
- How to source and fact-check data
- How to use data to create findings
- How to generate insights from your findings
- How to decide on an angle and weave a compelling storyline from your insights
- How to present your story, using words and images
- Using AI in each step of the process
Data storytelling
Length: 5 hours Venue: Face to face or remote Cost: Priced per group of 5 to 20 delegates
Interviewing for impact
This workshop shows delegates how to get the most value possible from interviews. The workshop is usually six hours of live time, plus three hours for assignments. We tailor the workshop depending on whether the writer is interviewing a subject-matter expert, a business leader, or another stakeholder. Modules include
- How to prepare for an interview, including writing a good interview pitch
- How to conduct an interview
- Working with your interview transcripts
Interviewing for impact
Length: 5 hours Venue: Face to face or remote Cost: Priced per group of 5 to 20 delegates
