Content strategy and workflow

Your team needs a way to keep content accurate as products, policies and customer needs change. A clear strategy and workflow give people a shared basis for creating and reviewing it.

The work can include a written content strategy, review workflows and practical guidance. Your team gets clear responsibilities, including where AI can help and where human review is needed.

Agree what your content needs to achieve

A content strategy connects your readers’ needs with your organisation’s goals. It helps your team decide which content to create, change or remove.

Reviewing your existing content shows where the main problems lie. You can then agree what to work on first and how to judge the quality of the result.

Make reviews and approvals easier to manage

Repeated reviews can leave writers unsure whose comments to follow or when a document is ready. An agreed workflow gives people clear responsibilities for checking and approving content.

Your process sets out what subject experts, legal teams and compliance reviewers need to check. It also gives writers a route for resolving conflicting comments or unanswered questions.

Put human review where it is needed

Your team needs to know which tasks AI can support and what information it needs. The workflow sets out who checks the result and when specialist knowledge is required.

Clear responsibilities help people identify factual errors, check the meaning and resolve questions before publication. The workflow can put your AI content policy into practice.

Explore AI content policy and risk workshops

Keep content accurate after publication

Your content needs someone responsible for keeping it up to date. Agreed review points help the team respond when a product, policy or customer need changes.

Practical guidance records these decisions so people can use them in their daily work. Your process can then adapt as the work changes.