Frances Gordon

Frances Gordon is a financial content strategist and plain-language consultant with over 20 years’ experience helping regulated teams produce content that is transparent, compliant, and accessible.

As Director of Narratology and the UK Ambassador of PLAIN (Plain Language Association International), she sets organisational standards for plain language. She believes in the power of AI to scale plain language, making it available to more organisations, and ultimately benefiting more consumers. 

As important as plain language is, for Frances, it’s not enough. Frances has embedded powerful verbal identities in many brands, going far beyond ‘tone-of-voice’ guidelines. 

Her 25-year track record in the UK, South Africa and Portugal spans content strategy, content design, UX writing and governance roles at Datatec, Barclaycard, Oradian, Backbase and Siegel & Gale.

Before her current company, Narratology, Frances co-founded a South-African plain-language training practice.

Frances has spoken on financial inclusion, legal design and AI-enabled content at events such as PLAIN, Clarity, ConfabEU, UtterlyContent and World IA Day. She lectures a writing module at the University of Strasbourg’s Master’s programme in Technical Communication and Localization (TCLoc). She also has run AI-in-writing courses for TCLoc alumni.

She has led enterprise-scale content projects for banks, insurers, and fintechs across Europe and Africa, including in retail banking, pensions, investments, life insurance, and compliance communications. 

She is an active mentor of tech start-ups, and is especially involved in mentoring early career founders across Africa.