Content marketing: data storytelling and interviewing
Learn how to use data to tell powerful stories and how to interview subject-matter-experts effectively
Our courses related to content marketing are suitable for:
- Small or medium-sized businesses that want use content to get more customers or increase engagement
- Content and communication teams, either starting out in content marketing or wanting a refresh
- Marketing leaders who want to add content marketing to the mix
- Charities or non-governmental organisations that want to increase their reach
We offer these courses in-house to organisations:
- Data storytelling
- Interviewing for impact
Data storytelling
What you will learn
This workshop shows delegates how to generate insights from data and then craft compelling stories out of their insights. The workshop is usually six hours of live time, plus three hours for assignments. Where possible, we use examples from your business to look at:
- The difference between data, findings and insights
- How to source and fact-check data
- How to use data to create findings
- How to generate insights from your findings
- How to decide on an angle and weave a compelling storyline from your insights
- How to present your story, using words and images
- Using AI in each step of the process
Details
Length: 5 hours
Venue: Face to face or remote
Cost: Priced per group of 5 to 20 delegates
Interviewing for impact
What you will learn
This workshop shows delegates how to get the most value possible from interviews. The workshop is usually six hours of live time, plus three hours for assignments. We tailor the workshop depending on whether the writer is interviewing a subject-matter expert, a business leader, or another stakeholder. Modules include
- How to prepare for an interview, including writing a good interview pitch
- How to conduct an interview
- Working with your interview transcripts
Details
Length: 5 hours
Venue: Face to face or remote
Cost: Priced per group of 5 to 20 delegates