Brand voice and tone
Write for emotional connection with your customers and differentiate your brand from generic AI content
What you'll learn
As AI-generated content becomes more prevalent, it becomes more important to connect emotionally with your audience in your own voice. In this workshop, we look at tone principles, moving from a high level to the nitty-gritty of writing in a particular voice and tone. Modules include:
- Find your brand voice
- Adapt your voice to context
- Translate your brand voice and tone into usable and useful guidelines
- Create examples across different contexts
We can also go into:
- Techniques for turning brand voice guidelines into effective AI prompts
- How to keep tone consistent across human and AI-generated content
Voice and tone course details
Length: 7 hours
Venue: Your office or remote
Number of delegates: 5 to 10