Narratology

How to make long financial documents clearer

Make long financial documents easier to use. Apply plain language, explain important conditions and help customers find information when they need it.

Many of us complain about the length of financial and legal documents. When clients ask us to make them shorter, there is usually some wording we can remove. However, there is often a great deal of important information to explain. Fees, penalties and policy exclusions still need to be clear, even when a customer has little time to read.

This creates a practical problem for financial firms. The customer needs enough information to make a decision, yet a dense explanation can make that information difficult to use. We can address this by looking at what the document contains, where the information appears and how the explanation is organised. These decisions can make a long document easier to follow without removing detail that the reader needs.

Give information that means something to the reader

Understanding your readers helps you work out which information is relevant and why they need it. Take a home insurance policy that excludes theft unless the customer has an alarm. The condition is relevant when somebody decides whether to claim, but its usefulness begins much earlier. Before buying the policy, they may need to decide whether to install an alarm or choose different cover.

The underlying condition is the same in each situation. What changes is the decision the explanation needs to support. If we only describe the exclusion as a reason a claim might fail, we may miss its significance before purchase. Making information relevant means connecting the formal condition with the customer’s practical needs, while preserving its exact scope.

Give the information at the time it is needed

Once you have established what needs explaining, consider when the customer needs to encounter it. The full alarm exclusion belongs in the policy terms, but a customer also needs to know about it before choosing the cover. A summary at that stage should make the requirement clear and direct them to the detail. Making the condition available somewhere in the journey does not establish that they saw it before deciding.

You can apply the same thinking to a free trial that later becomes a paid subscription. Someone considering the offer needs to understand the later charge and the cancellation deadline before committing. If those conditions only appear after they have entered their details, the explanation has arrived too late to inform the initial choice. Reviewing the timing is therefore part of reviewing the communication.

Work through legalese with the people responsible for meaning

Financial information often uses language that feels normal inside a firm but is unclear to its customers. There are many expressions that can be simplified without changing what the message means. Other terms carry a precise meaning that must be preserved. Legal and compliance colleagues are important partners in working out which changes are appropriate.

For a notice explaining when an insurer might cancel a policy, compare these two versions. The second identifies who may act and what the customer needs to do:

Before
Failure to comply with information provision may result in cancellation.

After
We may cancel your policy if you do not send us the information we ask for.

The revised wording is more explicit, and the surrounding explanation still needs attention. The customer needs to know which information has been requested, how to send it and when it is due. Those facts need to be confirmed by the responsible team. A clear sentence becomes useful when the rest of the communication gives the reader enough information to act on it.

Use informative headings to make longer explanations manageable

When there is a lot to explain, shortening the document is not always possible or helpful. One approach is to layer the information, giving readers an overview before they work through the detail they need. Headings are a straightforward way to do this because they show how the explanation is organised. They can also help somebody return to a particular question later.

The heading needs to tell the reader what the section contains. “Fees” may be too broad when the section explains the circumstances in which one particular charge applies. “When you will pay this fee” gives them more help. Likewise, “What we do not cover” can make the subject easier to recognise than “Exclusions and limitations”. The choice depends on the information beneath it and the intended readers.

Use examples where they help explain a rule

An example can help when a customer needs to understand how a condition works in a situation they recognise. It needs enough context to show which facts matter and when the example applies. The figures and assumptions also need checking, because a simplified illustration can otherwise create an expectation the product does not support. An example should help explain the terms while remaining consistent with them.

This does not mean every point needs an example. Sometimes a concept can be explained directly, provided the reader has enough background to follow it. Where you do include an illustration, use the same terms as the main explanation and make the relevant conditions visible. Label it clearly, so the reader can distinguish it from a statement about their own circumstances.

Start with a document customers rely on

You do not need to review every document at once to make progress. Begin with information customers rely on before choosing a product, taking action or deciding to do nothing. Repeated questions, inconsistent explanations from service teams and complaints about a condition can help identify a useful starting point. These signals give you a reason to investigate how the current explanation is working.

The FCA’s March 2026 consumer understanding review discusses clear language and structure alongside testing and monitoring. It describes good practice rather than introducing additional regulatory requirements. You can use those observations when considering which communications need attention and how to evaluate changes. The practical aim is to establish what customers can understand and use.

Narratology helps teams review financial communications and develop the skills needed to improve them. Explore our plain language reviews and training for financial services teams, or contact us about a document you are working on.

Source and further reading

Financial Conduct Authority: Consumer understanding: good practice and areas for improvement, 13 March 2026, sections 5 and 6.

About Frances Gordon

Frances Gordon is Director of Narratology and UK Ambassador for PLAIN. She contributes to plain language standards through the British Standards Institution.

Her work focuses on clear communication in regulated environments, accessibility and financial inclusion. Read Frances's profile.